Marketing

a classroom full of students

The bachelor of business administration (BBA) in marketing prepares students in product development, market research, management, brand building, strategizing and other elements of marketing. In cooperation with the McCoy College Student Success Center, marketing students may participate in professional development workshops, learn from guest speakers, develop a professional community at networking events, compete in student competitions, or join any of three student marketing organizations  including the American Marketing Association (AMA), American Advertising Federation (AAF) or Entrepreneurial Innovators Group (EIG) for a well-rounded experience. The marketing program offers a concentration in sales. The center for professional sales, which oversees the sales concentration within the marketing program has been voted number one worldwide by the National Sales Center Alliance. 

a major map

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Career Opportunities

  • Account executive
  • Marketing manager
  • Market research analyst
  • Marketing or communications coordinator
  • Marketing strategist
  • Social media marketing strategist
  • Digital marketing analyst